THE AI ADVANTAGE: Data-Driven Decision Making for Hospitality, Restaurant, and Tourism Entrepreneurs Kindle Edition

The hospitality industry runs on data. The question is whether you're using yours.82% of hotels are expanding their use of AI in 2026, but most of that adoption is concentrated in large chains with dedicated technology teams. Independent operators, boutique hoteliers, restaurant owners, and tourism entrepreneurs are being left behind. Not because the tools are expensive or inaccessible, but because no one has shown them how.THE AI ADVANTAGE closes that gap.Written by Dr. Jeong-Yeol Park, Associate Professor and Ph.D. Program Coordinator at the University of Central Florida's Rosen College of Hospitality Management, this comprehensive textbook is the first of its kind: a hands-on, industry-specific guide to AI-powered data analysis and strategic storytelling for hospitality, restaurant, and tourism (HRT) professionals.Across 16 chapters, you will:Master prompt engineering techniques designed specifically for HRT business scenariosLearn to analyze guest reviews, operational metrics, and market data using AI tools like ChatGPT, Claude, and GeminiTransform raw numbers into compelling narratives that drive decisions, win investors, and align teamsBuild operational dashboards, pricing strategies, and competitive intelligence reports grounded in real dataDevelop a complete Data Storytelling Playbook, a living business intelligence toolkit you will use long after the final chapterEvery chapter includes real-world spotlights from industry leaders like Marriott, Ritz-Carlton, and Sweetgreen, along with a hands-on deliverable you build with your own business data. By Chapter 16, you will not just understand data storytelling. You will have a fully assembled playbook guiding weekly, monthly, and quarterly decisions.This book is for you if:You are a hospitality, restaurant, or tourism professional who knows data matters but is not sure where to startYou are a business student preparing for a data-driven industryYou have tried AI tools but only scratched the surface of what is possibleYou want to compete with the chains, without their budgetNo coding experience required. No statistics background needed. Just your business knowledge and willingness to learn.2026 Edition. Fully updated with the latest AI tools, industry data, and real-world case studies. Read more